The MMP desk fluency week exposed a seven-day view-through lookback nobody on our team remembered approving. CPI did not improve. The Monday argument with finance did. I still think the residency price is steep if you only need notes.
Voices
Reviews written after the install graph, not during orientation.
We ask alumni to name the module that mattered and to keep a reservation if they have one. These are not agency quotes.
Joined from Hat Yai. Recordings were clear. I wanted more LINE click examples; the lab used more web-to-app than chat deep links.
★★★★☆
Capstone feedback was blunt. Passed on the second install graph. Would not skip week six.
We sent a junior analyst. She now refuses last-click summaries in our grocery app reviews. That alone changed vendor meetings.
Nalinee’s SKAN lecture assumed more iOS share than we have. I used the Field Ledger glossary instead and still finished the Android-heavy capstone.
Short: fraud fingerprints module. We paused a network the same month.
Case notes
Two desks, written out
Food delivery · Bangkok
Wilasinee’s UA pod arrived after finance rejected a CPI target that only existed inside the MMP’s default dashboard. During the intensive they rebuilt four weeks of click-through and view-through ownership. A video partner’s impression lookback was claiming installs that also had paid search clicks inside twenty minutes.
They did not cut the video partner. They shortened the view-through window and relabelled a slice as contested. The next quarterly review used the install graph from the capstone, not the partner screenshot. Wilasinee still dislikes presenting “unknown” installs in a board pack; she does it anyway.
Regional fintech · remote seat
A growth analyst in a multi-country wallet app joined Measurement Desk without flying to Bangkok. Their Android catalog made the SKAN weeks light. The useful work was incrementality: a geo holdout in the northeast that had been ignored because the MMP still “gave credit” to always-on social.
After the corrective week they wrote a one-page note for finance: MMP credit is a matching rule, not proof of lift. The holdout stayed. They did not claim the intensive taught them to run better ads. They claimed it taught them which table to trust when the tables disagree.